About Me

Home / About Me

Hi, my name is Yvonne Ivanescu, let me tell you a little bit about myself…


I started out with a dream of becoming a journalist. I was the editor at my high school’s newspaper and then started freelancing for a number of different publications. I also attended journalism school at Sciences Po, Paris.

When I moved to Brussels, I pivoted freelancing into social media and content marketing. Since entering into the world of marketing, I have been able to work with clients like Jamesons Whiskey, Dragone, Nespresso, Neil Patel, Exposure Ninja, Bridgestone Tires, The European Commission, Visit Brussels, Visit Northern Ireland, and The Hotel.

When I decided to launch my own product-based brand, I pivoted once again into branding. My academic background coupled with my vast experience in content writing and marketing provided me with a strong foundation in establishing myself as a brand strategist.


I hold a doctorate from the Université Libre de Bruxelles, which I completed in 2020. My thesis focused on questions surrounding business development and community-based tourism, specifically looking at Brazil.


Merging Market with Community: Balancing Community Development and Commercial Viability within Community Based Tourism Projects, A Possibility? Lessons from Brazil.


VISITING LECTURER Universidade de São Paulo, Brazil (2016)

Taught a week-long [12 hours total] Winter Course to a class of 10 USP students called: Social Media Marketing for Tourism: How to Create an Effective Facebook Strategy.


Almeida, S., Ivanescu, Y., & Campos, A. C. (2020). The Content’S Magic In A Digital Strategy For The Hotel Sector–Case Study Of The Hotel. Economic Science, education and the real economy: Development and interactions in the digital age, (1), 291-296.

Duignan, M., & Ivanescu, Y. (2017). Rio’s Olympic Legacy: How has the city fared?. The Conversation.

Kitchen, T., & Ivanescu, Y. (2015). Profitable Social Media Marketing: How to Grow Your Business Using Facebook, Twitter, Instagram, LinkedIn and More. Seattle, WA: CreateSpace Independent Publishing Platform.

Almeida, S., Ivanescu, Y., (2021) Creating an Online Brand Identity: The Case of the Hotel. In IGI Global. Impact of New Media in Tourism.

Creating an Online Brand Identity: The Case of the Hotel

 A case study was conducted on The Hotel, a luxury hotel located in Brussels, as a way to discuss the importance of the application of digital strategies in building hotel brand identity using a co-creation approach to the process. The chapter also highlights the tools used to communicate the identity and the resulting impacts on the performance of The Hotel.

Ready to get started?

Get in touch, or create an account. we are 24/7 available

Let's connect