Helping businesses build strategic & heart-felt brands

So you want to build a brand?

Want to build a memorable and unique brand identity that differentiates your business from your competitors? Build that bridge between impact and strategy to create a profitable purpose-driven brand.

LISTEN TO THE PODCAST 🎙🎧

PODCASTER, ENTREPRENEUR & SPEAKER

Hi There! I’m Yvonne Ivanescu, PhD

Based in Lisbon, Portugal, Yvonne Ivanescu is the founder of an ethical swimwear brand called Now in Rio, and is a brand strategy and copywriting consultant. She has been creating content and experimenting with branding and marketing for over 15 years.

Yvonne also holds a doctorate in community-based tourism and business development from the Université Libre de Bruxelles and has taught about the subject of branding, marketing, and community-based tourism.

Location: Lisbon, Portugal (🇵🇹) & Toronto, Canada (🇨🇦)
Email: hello@yvonneivanescu.com

+ MY WHY

My passion is to inspire others to create a brand that they love. By sharing my own experiences in a real and raw way, I’m here to help you feel less lost, more courageous, and more strategic – no matter who you are or what are you going through.

I want to help YOU build that bridge between impact and strategy to create a profitable purpose-driven brand.

+ MY FOCUS

◾ PODCASTING

◾ STORY-TELLING

◾ DIGITAL STRATEGY

◾ PURPOSE-DRIVE PRODUCT-BASED SMES

◾ BRANDING

+ MY PODCAST

The Branding Lab podcast is a series of honest, informative, and open conversations with industry leaders, designers, and strategists who create and design the brands we love and interact with every day.

Each episode will provide advice on how to brand your business from finding your values, purpose, and vision to strategies for engaging with your audience through effective marketing, understanding your brand story, written and visual communications, and so much more.